5 Tips on Blog Post Writing That Will Help You Stand Out

Q: What are some tips for better blog post writing that will earn me more attention in the blogosphere?

Blogs are great for many reasons. They are an excellent way to explore your personal interests and hobbies. You can use them to promote a project, business or organization. Some people even blog to network in their field or land a real-life job.

The problem is, millions of others have also discovered their benefits and the blogosphere has become so cluttered that it can seem impossible to attract any significant attention to your blog.

Thankfully, there are some tips you can follow in your post writing that will help your blog stand out from the crowd.

1. Be Genuine

An important factor in attracting readers to your blog is showing them exactly why you are doing it. Passion goes a long way even in this high-tech Web 2.0 world, and mentioning personal experiences that helped shape who you are today can have a great effect on your readers.

One of the biggest reasons blogs are so popular is that they are an authentic, unedited tone of voice and a unique way of looking at the world. Make sure yours rises to the top.

2. Be Unique

You should make it clear how your project is different from all the others in the blogosphere. Depending on the specifics of your project, this might be accomplished by offering an inside look into your industry or the backstories no one else tells.

If you have a personal blog, you might use a creative, clever tone of voice that users will keep coming back to because no one else tells it quite like you.

3. Write Compelling Titles for Posts

In today’s culture of RSS readers and skimming like there’s no tomorrow, you can help your project stand out by writing headlines that readers won’t be able to ignore.

Some great methods include titles that propose a solution to a frequent problem (e.g., “How to Avoid…”), an educational list (“5 Foolproof Ways to…”) or a startling anecdote (“Why I Decided to…”)

Understand that your headline is not as important as your body content, but it can be an effective way to draw your readers in and make sure they see what you have to offer.

4. Break Up Your Text

One very simple thing that many bloggers tend to overlook is the need to insert paragraph breaks. If visitors see a wall of text when they come to your blog, they will be turned off and leave, most likely never to come back. As a rule of thumb, you want to avoid having five lines in a row without inserting a break.

5. Proofread!

In the fast-paced world of immediate, click-of-a-button publishing, another vital aspect of writing that is often forgotten is editing.

After you finish a post, save your draft and take a short break from staring at the computer screen. Then come back and carefully read over your work. You will now be much more likely to be able to catch misspellings, missed words and sentences that just don’t seem to make sense when read out loud.

 

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Comments

  1. I enjoyed reading your article. I’ll be honest I thought this was going to be a post asking for help but it turned out to be a great read with tons of suggestions on how to be a successful blogger.

    I think you’re touched many great points with regards to the actual article itself and sometimes I forget the article is its own element outside of marketing and promoting.

    Great article thanks for sharing it with us over at blog engage 🙂

  2. Thanks for the comment Brian! We just made a tweak so that the questions are posed in the beginning of the post, not in the title, as I think a lot of people would have thought the same thing.

    Anyway, I agree that we often focus only on promoting our articles after posting them, when in reality some minor tweaks and a little more effort in creating the content might actually lead to much more success.

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