Q: What are some tips for better blog post writing that will earn me more attention in the blogosphere?
Blogs are great for many reasons. They are an excellent way to explore your personal interests and hobbies. You can use them to promote a project, business or organization. Some people even blog to network in their field or land a real-life job.
The problem is, millions of others have also discovered their benefits and the blogosphere has become so cluttered that it can seem impossible to attract any significant attention to your blog.
Thankfully, there are some tips you can follow in your post writing that will help your blog stand out from the crowd.
1. Be Genuine
An important factor in attracting readers to your blog is showing them exactly why you are doing it. Passion goes a long way even in this high-tech Web 2.0 world, and mentioning personal experiences that helped shape who you are today can have a great effect on your readers.
One of the biggest reasons blogs are so popular is that they are an authentic, unedited tone of voice and a unique way of looking at the world. Make sure yours rises to the top.
2. Be Unique
You should make it clear how your project is different from all the others in the blogosphere. Depending on the specifics of your project, this might be accomplished by offering an inside look into your industry or the backstories no one else tells.
If you have a personal blog, you might use a creative, clever tone of voice that users will keep coming back to because no one else tells it quite like you.
3. Write Compelling Titles for Posts
In today’s culture of RSS readers and skimming like there’s no tomorrow, you can help your project stand out by writing headlines that readers won’t be able to ignore.
Some great methods include titles that propose a solution to a frequent problem (e.g., “How to Avoid…”), an educational list (“5 Foolproof Ways to…”) or a startling anecdote (“Why I Decided to…”)
Understand that your headline is not as important as your body content, but it can be an effective way to draw your readers in and make sure they see what you have to offer.
4. Break Up Your Text
One very simple thing that many bloggers tend to overlook is the need to insert paragraph breaks. If visitors see a wall of text when they come to your blog, they will be turned off and leave, most likely never to come back. As a rule of thumb, you want to avoid having five lines in a row without inserting a break.
In the fast-paced world of immediate, click-of-a-button publishing, another vital aspect of writing that is often forgotten is editing.
After you finish a post, save your draft and take a short break from staring at the computer screen. Then come back and carefully read over your work. You will now be much more likely to be able to catch misspellings, missed words and sentences that just don’t seem to make sense when read out loud.