Social media is such a popular cultural phenomenon today that it has become a major part of just about every aspect of our lives. Our schools, however, are an institution that many critics have said has been painfully slow to adopt new technology.
Although such a strong conclusion is not well-founded, it is true that the adoption of technology by schools has often been uneven and overly time-consuming, most often due to financial considerations.
But in this regard, social media is a much different type of technology than, say, smartboards or iPads. Instead of a costly physical device that might become obsolete in a few years, many social media platforms are free to use for teachers, administrators, and students.
Many schools are launching blogs and podcasts, reaching out to students via Facebook and Twitter, and even setting up school-specific wikis.
These schools, ranging from K-12 to higher ed, are using social media for several distinct purposes: ranging from in-class use to recruitment and engagement of students.
The following infographic takes a close look at the ways schools are using social media today. There is also a section outlining successes and challenges, and even a list of the top 5 higher education institutions in social media as ranked by Student Advisor.
What pros and cons do you see with schools using social media? Do you have any examples of particularly innovative uses by universities or K-12 schools?