Every website needs to have great content. Otherwise, your audience – rather potential customers won’t know about your services. Putting your company information out there is one thing and making your readers click that “hire” or “call” button is another.
If you want to turn your site visitors to actual customers, you need to have a good content strategy.
And it all starts with creating a great and an engaging content for your pages.
Here we share seven helpful tips on content creation:
1. Determine your target audience.
Before writing a post, have a clear idea as to who you are writing for. Even if you’re writing to a general audience – there’s always that core or group that will truly connect to your work. Are you eyeing millennials? Working women? Entrepreneurs? Start-ups? Whatever class you’re targeting, make sure you find it. This will set the tone of your work.
2. Have a clear content goal.
You can only take your content as far as you intend to go. Prior to creating your post, establish your objectives and set your limitations. For your first few posts, you can choose to introduce your product or service first. What are their features and their functions. From there, you can develop another set of goals for your next batch of content.
3. Understand Search Engine Optimization (SEO).
In case you haven’t read about SEO, now’s the time to catch up. Every online writer needs to have a basic knowledge on SEO in order to compete with other posts when it comes to page rankings on search engines. Nevertheless, don’t stress yourself too much with keywords. It simply has to blend well with your strong content.
4. Keep your content concise and simple.
When creating a page content, it doesn’t have to be long and tedious. In fact, the more concise and simple your writing is, the better. Why? Because not everyone has the time to read everything. There are two kinds of readers – those who skim and those who actually read the entire thing. Be sure your content caters to both types of readers.
Max Kleeman, Marketing Director of EuroVPS.com had to follow to say:
“With our previous website design we had way too much long-form copy as we were under the impression that if content is quality, long-from always works best. But this was not the case. After condensing copy into less words, we saw much higher engagement.”
5. Ask yourself, “what do you want to know?”
We can follow the way journalists write – using 5 W’s (Who, what, when, where, why) and 1 H (how). When creating a website content, make sure you answer all these elements. Aside producing an informative piece, you are also providing adequate information, which may result in inquiry calls.
6. Avoid using unfamiliar terms.
The key to catering to all kinds of readers is to simply write well. Unless you’re writing an academic paper or an investigative essay – don’t stress yourself trying to sound intelligent. The more familiar words you use, the more your readers can engage. Moreover, it’s not just about using smart words – it’s about weaving a good piece together.
7. Use images, graphics, and videos as necessary.
People are naturally visual. Including an image or two, a 30-second video, or an infographic can stimulate various reactions from readers or viewers. This technique can and will engage a vast number of readers, regardless of their age and orientation. Anything visual and entertaining breaks the ice. Just be sure to use visuals wisely.
8. Tell a story.
Who doesn’t love a good story? One of the best ways to introduce a product or a service is to share how the idea is conceived. Nothing interests a reader more than understanding the humble beginnings of a product. Telling a story helps your audience relate to you more – possibly better than simply relaying a series of informative posts. So learn the art of telling a good story.
9. Proofread or let somebody else edit your work.
Before publishing anything online, always review your work with fresh eyes. If you don’t have the time to check your own copy, have somebody else proofread your work. The last thing you want to do is publishing a content full of errors and inaccurate information.
10. Make sure you only use accurate information.
Speaking of accuracy, every post you write should have accurate details. The virtual world already has a lot of hoax and poor quality posts. We don’t want to add more to these by publishing inaccurate data. If you’re outsourcing articles, take some time to check your writer’s sources. This will lessen the work of possibly retracting the post later on.
Lastly, have fun with your content. The last thing we want the readers to feel is boredom or stiffness. Find the light and creative side of your service and highlight that. Let your personal tone radiate between the pages of your website.