5 Ways to Show Potential Employers You’re a New Media Expert

New media is steadily becoming a larger and larger part of everyday life. Not only is it becoming the primary communication channel for a larger segment of the population, it is also increasingly becoming big business. Advertising dollars and e-commerce opportunities continue to grow on new media platforms, creating new jobs and new ways to […]

Continue Reading This Post

Tweet for Cash: 6 Tips for Landing an Awesome Job as a Social Media Specialist

If you are a Twitter pro, a Pinterest queen, Instagram expert, or YouTube prodigy, you might consider turning your passion into a career. We now live in a world where you can get paid for tweeting, “liking”, and uploading—most businesses need a professional to monitor and manage their social media activity on several formats. Companies […]

Continue Reading This Post

Are Facebook, Twitter Preventing Students from Being “Good Digital Citizens”?

The digital age demands new competencies in order for us to be fully literate citizens. With information now being created by everyone on various web platforms, we need to critically think about what and how we consume. Today we are also all content curators whether we like it or not, as we decide what we […]

Continue Reading This Post

How Facebook Guesses What You Want to See (And How to Tell It Directly)

Ever wonder how Facebook chooses which of your friends pop up frequently versus those who seem to stay buried? The social networking giant employs a carefully-designed algorithm (which used to be called Edgerank) to determine what shows up on your newsfeed. Based on your personal information and click history, this algorithm attempts to guess which […]

Continue Reading This Post

#SocialMediaMarketingProblems: Common Hazards Faced By Social Networking Experts

Social media marketing now holds a prominent place in promotional efforts, with 87 percent of small businesses reporting that social media sites such as Twitter and Facebook have proven incredibly helpful in generating customers, according to an oft-cited study from Vocus. Unfortunately, although they’re acknowledged as a necessity in today’s marketing environment, social media experts […]

Continue Reading This Post

Is Twitter Here to Stay?

One of the biggest stories in the world of investments in 2013 was the public launch of Twitter stock in an initial public offering (IPO). Held for November 7, the IPO was expected to raise in excess of $1 billion for the San Francisco based company. The IPO surpassed even bold predictions, as Twitter shares […]

Continue Reading This Post

Top Five Things to Consider When Creating Social Media Content

The creation of social media content is a great way to earn attention or reach your target audience. Although it is good to be adventurous with your content, it is worth asking yourself the following five questions both during the brainstorming process and after it has been created. That way, you will write with a clearer […]

Continue Reading This Post

Where Can You Find the Most Insightful Conversations Online?

One major goal for teachers and librarians today is to foster “information literacy,” a set of skills that allows us to efficiently communicate what information we need, understand where and how to search, think critically about information and use it strategically to achieve our goals. Information literacy instruction typically involves activities like a discussion of what makes […]

Continue Reading This Post

Has Social Media Rendered the High School Reunion Obsolete?

Back in the day, high school reunions used to be events with a sense of curious anticipation. There were so many unanswered questions revealed on that night. Did those mean popular girls achieve anything or have they ended up living in a trailer park with three children and a pending divorce? Is the cute guy […]

Continue Reading This Post

Wipe Your Virtual Feet: Manage Your Online Reputation

Digital footprints can track virtual mud all over your professional image and personal life. Negative information about you online can do more damage than you realize. It can stick like a bad tattoo. PewInternet.org reported that 44 percent of adult men and women go online to find out more information about someone before interacting with […]

Continue Reading This Post