Taking a Google Field Trip: What’s the Appeal of Location-Based Apps?

Location-based mobile apps are a hot trend these days. These services allow people to use a smartphone to interact somehow with their surrounding environment, such as earning rewards and discounts for “checking-in” somewhere using the popular platform Foursquare. Other big-name apps that incorporate some location-aware features include OpenTable, Fandango and Yelp. And still others allow […]

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Do GoDaddy’s Sexualized Advertising Campaigns Actually Work?

You wouldn’t likely think of the web hosting and domain name registration market as one where companies would stir up much controversy, or even be a household name, for that matter. But GoDaddy, a privately-held firm based in Scottsdale, Arizona, is all that and more. Its longtime CEO Bob Parsons is a polarizing figure; anger […]

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How Social Media Can Help or Harm a Business

Social media and social networking sites are becoming more and more relevant, which is why many businesses and organizations are trying to take advantage of them for advertising and viral marketing. However, it is important for these businesses to understand that while there are a number of benefits associated with social media, it needs to […]

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Facebook Now Tracking Offline Purchases: Useful Innovation or Privacy Invasion?

Facebook recently inked a new partnership deal with a data metrics company called Datalogix. The goal? To keep track of Facebook users who see ads and then later go on to purchase particular items from brick-and-mortar stores. This move represents a fascinating development in the field of advertising analytics but also a concern for privacy […]

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History of the First Social Networks Part 2: TheGlobe, SixDegrees and Friendster

This is the second part of a series on early social networks. Read Part 1: The Roots of Social Networking Sites These days, if you mention a social networking site exploding in popularity and making its founder rich, people automatically assume you are talking about Mark Zuckerberg and Facebook. And if you ask about an […]

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