Amazon is often portrayed in the media as an unstoppable behemoth indiscriminately crushing everything from indie bookstores to big box stores on its way to world domination. But recently more have started to question that narrative. Amazon’s July attempt at entering the smartphone market was a highly-publicized disaster, but critics are pointing to far more […]
Academic SEO: Why Search Engine Optimization Isn’t Just For Businesses
February 27, 2012 By 2 Comments
Q: What in the world is Academic SEO? SEO is often thought of as a purely commercial endeavor: companies and other for-profit websites use keywords strategically, make use of headings and meta tags, and build inbound links in order to increase search engine positions and generate more revenue. But in the world of academia, scholars […]
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