Is Amazon Poised for World Domination?

Amazon is often portrayed in the media as an unstoppable behemoth indiscriminately crushing everything from indie bookstores to big box stores on its way to world domination. But recently more have started to question that narrative. Amazon’s July attempt at entering the smartphone market was a highly-publicized disaster, but critics are pointing to far more […]

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Is Amazon’s eBook Subscription Service a Big Deal?

Last week Amazon launched a subscription service called Kindle Unlimited, immediately dubbed the “Netflix for ebooks” by just about everyone. It costs $9.99 per month to subscribe, which works out to be $120 per year. For that reasonable price you get unlimited access to a library of over 600,000 books as well as around 2,000 audiobooks. That […]

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Academic SEO: Why Search Engine Optimization Isn’t Just For Businesses

Q: What in the world is Academic SEO? SEO is often thought of as a purely commercial endeavor: companies and other for-profit websites use keywords strategically, make use of headings and meta tags, and build inbound links in order to increase search engine positions and generate more revenue. But in the world of academia, scholars […]

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