A Few Thoughts on Google’s Freshness Algorithm Update

Q: I heard Google just made a big change. What was it, and what does it mean? Last week, Google announced its most recent algorithm update. And although the search giant regularly makes small tweaks to the way they present search results, this one affects 35% percent of searches.1 While Google’s previous updates have focused […]

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How Does Google Process Search Queries So Fast?

Q: It’s amazing how fast Google can process search queries and deliver the results to my screen. How do they do it!? Google searches have become so ingrained into our everyday lives that it’s easy to take for granted how amazing they really are. No matter what you type in the search box, Google is […]

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What Google Doesn’t Find: An Intro to the Deep Web

Q: I use Google for everything! But I’ve heard there’s stuff out on the web that they can’t find. What’s up with that? Due to its intuitive single search box and ever-improving algorithms, it’s easy to rely 100% on Google when it comes to finding information online. You simply type in a few words to […]

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Google Universal Search Explained…And Is it Fair?

Q: What Is Google Universal Search? I’ve never seen it, but I heard they might be using it for some unfair advantage. Can you enlighten me? Universal Search is actually something Google unveiled way back in May 2007, and it’s become so ingrained in their user experience that you’re actually most likely using it every […]

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How SEO Turned Social and Why Social Search is Big News

Q: How is SEO changing today and will it become more of a social thing as I’ve heard some predict? Search engine optimization has traditionally had few, if any, social components. It was a world where mediocre content coupled with masses of backlinks was a surefire path to the top of the search engines. Webmasters […]

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