Google kept people wondering: what was the second part of its mobile-friendly ranking algorithm that went live on April 21, 2015? The first part was obviously focused on SEOs and Webmasters to get their websites “mobile friendly” before the deadline. Now it’s clear what the other part was. Google will put app content in search results. The […]
Is App Indexing the Future of Mobile Search?
July 9, 2015 By Leave a Comment
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Website “Hits”: a Useless Way to Measure Traffic
March 22, 2014 By Leave a Comment
When you’re working to promote a website, you might hear about how many “hits” the big name bloggers get. And you’ll no doubt be trying to come up with ways to increase your own number of “hits.” But in reality, hits isn’t a metric you should ever give serious thought to. It’s a holdover from […]
Google Adds Etymology, Historical Word Usage to Its Dictionary Definitions
August 24, 2013 By Leave a Comment
Google recently upgraded its dictionary functionality, adding new features that provide much more information than just a word’s definition. It’s an update that is much more minor than one of Google’s huge algorithm shakeups, but still proves quite useful for searchers looking to learn more about a particular word and its history. The dictionary feature […]
What Is Google Analytics Direct Traffic And Where Does It Really Come From?
August 16, 2013 By Leave a Comment
One of the core benefits of Google Analytics is its ability to show you where your website visitors are coming from. How many are arriving from Google? What about from links on Facebook or another online community? These are vital questions that any webmaster needs to be able to answer. Within Analytics, the total number […]
Speed Up Your Searching with Browser Keywords
November 16, 2012 By 1 Comment
As Anachronistic as a Phonebook Once upon a time, directory approaches to navigating the internet were actually useful. Yahoo! and DMOZ curated lists of sites broken into hierarchical categories and one could drill down several layers to find their destination. Now, it’s evident that this approach was both unsustainable and inefficient. Search engines, with their […]
A Close Look at the Google Panda Algorithm Update [Infographic]
March 1, 2012 By 5 Comments
Q: I heard someone talking about the one-year anniversary of Google Panda. What were they talking about? It’s been over a year since Google took a major step towards combating spam by making a change that came to be known as the Panda Update. Search engines frequently tweak their algorithms for displaying results, and this […]
Academic SEO: Why Search Engine Optimization Isn’t Just For Businesses
February 27, 2012 By 2 Comments
Q: What in the world is Academic SEO? SEO is often thought of as a purely commercial endeavor: companies and other for-profit websites use keywords strategically, make use of headings and meta tags, and build inbound links in order to increase search engine positions and generate more revenue. But in the world of academia, scholars […]
Concerns Over Google’s “Search Plus Your World” and the Loss of Objective Search
January 17, 2012 By 4 Comments
Q: I heard that Google just made a big change and it’s generating controversy. What’s going on? Google’s key feature has always been simplicity: a clean, uncluttered search interface that returns the most relevant webpages for any query. The search giant would weigh a variety of factors to measure a page’s authority, most importantly its […]
Google Puzzle Changes the Rules of Trivia Games
December 27, 2011 By 1 Comment
This article originally appeared on ticklecityaward.com and is used here with permission Picture yourself in the middle of a game of trivia, facing a question that doesn’t ring a bell. You rack your brain for some sort of clue, anything, but remain stumped. What do some of these words even mean? But instead of admitting […]
What is a Vertical Search Engine?
November 29, 2011 By 2 Comments
Q: What’s a vertical search engine? Is Google one, or is it something else? When we think of search engines, Google typically comes to mind first. This is perfectly natural, since they own a dominating market share over Yahoo and Bing, the closest competitors. But there are plenty of other search engines that stick to […]
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