Q: What in the world is Academic SEO? SEO is often thought of as a purely commercial endeavor: companies and other for-profit websites use keywords strategically, make use of headings and meta tags, and build inbound links in order to increase search engine positions and generate more revenue. But in the world of academia, scholars […]
Academic SEO: Why Search Engine Optimization Isn’t Just For Businesses
iPad—What is it Good for? (And Can It Replace a Laptop?)
Q: I don’t have an iPad, and I can’t see what all the fuss is about these tablets. What’s the big deal? Also, can it really replace my laptop? The iPad and other tablet computers aren’t laptops and they aren’t smartphones, so many people are wondering why they’d ever need a new device that sits […]
What Are Apple’s Educational Goals for the iPad?
Q: I heard Apple has some huge plans to revolutionize education and the world of textbooks. What did they do, and what are the implications? For many, print textbooks are a vital and unchanging part of education. Writers and editors craft the books under the direction of a publisher. Teachers (or states) pick from the […]
Concerns Over Google’s “Search Plus Your World” and the Loss of Objective Search
Q: I heard that Google just made a big change and it’s generating controversy. What’s going on? Google’s key feature has always been simplicity: a clean, uncluttered search interface that returns the most relevant webpages for any query. The search giant would weigh a variety of factors to measure a page’s authority, most importantly its […]
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