Location-based mobile apps are a hot trend these days. These services allow people to use a smartphone to interact somehow with their surrounding environment, such as earning rewards and discounts for “checking-in” somewhere using the popular platform Foursquare. Other big-name apps that incorporate some location-aware features include OpenTable, Fandango and Yelp. And still others allow […]
Taking a Google Field Trip: What’s the Appeal of Location-Based Apps?
June 14, 2014 By Leave a Comment
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Do GoDaddy’s Sexualized Advertising Campaigns Actually Work?
February 20, 2013 By 1 Comment
You wouldn’t likely think of the web hosting and domain name registration market as one where companies would stir up much controversy, or even be a household name, for that matter. But GoDaddy, a privately-held firm based in Scottsdale, Arizona, is all that and more. Its longtime CEO Bob Parsons is a polarizing figure; anger […]
How Social Media Can Help or Harm a Business
October 8, 2012 By 1 Comment
Social media and social networking sites are becoming more and more relevant, which is why many businesses and organizations are trying to take advantage of them for advertising and viral marketing. However, it is important for these businesses to understand that while there are a number of benefits associated with social media, it needs to […]
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